THE STORY BEHIND OUR LOGO
Fuelled by our desire to build strong relationships between people, organisations big and small, for mutual benefit ... the word ‘alliance’ captures it all.
A linking together to improve the lives of those in need across the ‘cosmos’.
Inspired by tribal art from the nations we work in, the multi-colours and hand-drawn lines symbolise diversity of cultures and people.
Circles symbolise unity and eternity, and the dots planets in the Cosmos orbiting the sun.
The bright colours convey joy and optimism = hope.
Representational of people with arms linked = connection x support and layers of alliances. The shift in position of each circle shows different perspectives and growth phases.
Concentric circles = ripple effect of the impact our work has on the individual, the family, the tribe, the nation ... and the world!